Hi friends, I hope the changing of the seasons has been kind to you thus far. 🍂🌼
As we approach the end of 2026, I wanted to let you know that my mail club is finally in development! I've been wanting to start a mail club since the end of 2025, but as it goes, life threw a few things at me this year and I wasn't able to commit the time nor energy into it. You may have already heard me mention in passing that I've wanted to start my own mail club, but now it's finally becoming a reality!
I thought a lot about whether or not I wanted to announce this sooner or later, since I don't have a launch date yet, but I'm really tired of waiting for the right moment, and I couldn't think of a big enough reason not to mention it now and start sharing the journey early.
I'm currently aiming for a 2027 launch in February to give myself a lot of time to prepare (lots of other things happening soon!!), however if I don't get accepted into anymore markets this year, I may be able to open sign ups as early as December. I'm so excited about this new venture that I haven't really been able to focus on anything else at the moment.
It feels really daunting to be committing myself to such a huge project, not knowing whether or not it'll succeed, but as they say, you'll never know until you try. I felt similarly when I quit my job and started doing markets, but I managed to thrive and I'm so proud of myself for taking that leap. I'm still learning so much every day!
I do feel that social media has given me unrealistic expectations about the growth of mail clubs, especially as most content I'm exposed to is often about fast-growing clubs or those that have hundreds or thousands of members. In reality I feel that most snail mail clubs grow extremely slowly, and the return for the amount of effort put into running a mail club isn't rewarded until a lot later. As such, I'm preparing myself by keeping my expectations minimal and finding ways to integrate efficient workflows from the start. I believe that if I can build a solid foundation from the beginning, it'll be a lot easier for me down the line!
I'll be documenting and (eventually) sharing my whole process on Youtube and Instagram. I've also created a new page here where you can keep an eye out for any crucial developments. 👀
As you probably read in the title, I'm also planning on starting an email newsletter. While I enjoy making content for social media and writing blog posts here (does anyone even read these?), I'd really like to connect more directly (and as I write this, Facebook and Instagram are both down which definitely feels like a sign). I'm not fond of receiving lots of emails within a short time myself, so I only plan on sending out one email a month at most. At the moment I think they'll be business focused with a hint of my personal life: so mostly about shop updates, future markets, new vlogs etc (and maybe some cat pics..).
I've added spaces and opportunities for newsletter sign ups throughout our little home here (this website), so even if you just have a quick gander around I'm sure you'll run into one. 💌
I'm so looking forward to connecting with you all through this upcoming mail club and newsletter!!
Lots of love, Deb