Hello friends, you may have noticed a few changes around here since your last visit..
Welcome to the ✨2025 ONLINE SHOP UPDATE! ✨ This is the big one!
This year I decided to pursue my dream of becoming a full-time artist. This has come with a myriad of learning experiences, achievements, and challenges, however one of the most difficult things I struggled with this year was making time for everything I wanted to do.
Unfortunately, my online shop has not been at the forefront of my mind for a long time, and has been poorly neglected this year. As I navigated physical markets, experimented with retail environments, and grew my community over on YouTube, my online store has been sitting here collecting dust. You may also be aware of the confusing postage and tariff situations that have emerged quite recently and over the past few years, making me question whether or not an online store was still feasible for me.
Around July, in preparation of a large convention, I decided to create a new table setup with a completely different aesthetic and visual direction than previously. I really fell in love with this design, which felt wholly more like "myself" than ever. This prompted me to slowly guide my brand in a direction that felt more authentic to me, resulting in new products and collections I am truly happy with. With this makeover also comes a visual rebranding (still in progress), which I'm sure that you've noticed immediately if you've visited before!
I have been inspired by fictional worlds and fantasy for most of my life, and have always wanted my brands to add a bit of magic, cosiness and whimsy into the everyday. For the longest time, I wanted The Honey Mustard Club to encapsulate this vision, while keeping Abracadeborah more general and catered towards kawaii markets and audiences.
Over the past few months I have learned to accept that both my brands can co-exist and still be unique of each other, even if both share a similar intent and vision.
This shop update brings three things: a complete updated product catalogue including all of the new items I've released this year, a clearance sale for designs that I feel no longer fit with the new direction, and finally, a visual rebranding to mark this new chapter of Abracadeborah!
I am beyond excited about how everything is coming together so far, I know there's so much more in store, and I can't wait to take you on this new journey with me.💖